RTE article With a new Samsung ad campaign, the firm is trying to drive sales through promotions.
A new campaign, entitled ‘I Want My Samsung’, features the star of the show, Olivia Munn, and the ads focus on the ‘unexpected benefits of a Samsung phone’.
The ad is a success, with sales of more than 4 million units in the first week.
The campaign, which launched on the TV channels, is now in full swing.
A new ad from Samsung, which is promoting its latest smartphone, ‘I want my Samsung’, on RTÉ’s flagship RTE show, ‘The Pulse’, in Dublin.