How the Fidelity website can be sold to you for £25 million ⋆ Increase followers

The Fidelity promotional campaign is selling the idea that it’s a place to manage your money.

And that’s the crux of its website.

The advert, called The Best Investment Ever, features a series of photos of investment products, including a mattress, an electronic health record and a $200 bankcard.

Fidelity says the products on offer are designed to help you get into the habit of saving and investing.

And the website promises that Fidelity can help you save up to $25,000 a year, in a way that no other savings plan has done.

Fitch said the advertising campaign, which has been running since December, is “unique” because it uses “trends and themes from the financial sector”.

It’s also the first time the company has used its Fidelity brand to promote itself in the US.

The FTSE 100 index is up about 5 per cent in 2018 but is down nearly 20 per cent from the same period a year earlier.

FTSe has lost a whopping $4.3 billion in 2018, or almost 10 per cent of its market value.

The adverts are part of Fidelity’s efforts to build a reputation for offering “the best in retirement products”, Fitch chief executive James Fenech said.

“The Fidelity Promise is to be the only investment firm that can get you to the point where you’re ready to invest your money,” Fitch wrote in an internal email to staff.

Fidelity’s Fidelity Promotions website offers several benefits to customers.

It offers free credit monitoring to people who use its website, and free money-saving products for those who sign up for its Personal Savings Plan.

A range of financial products is also offered, including money-management software and a mobile phone app.

People can get financial advice from Fidelity employees, and a special “Get Started” section is available to promote the services offered by the company.

One of the benefits of the FIT program is that it allows customers to buy products online, Fidelity said.

That means customers who choose to sign up to the FTSU Promotions site can then pay for the products they want.

Another benefit of the Promotions programme is that Fitch can send the products directly to customers’ bank accounts.

The website allows customers who have not already registered to buy a range of products.

When customers sign up, Fitch says it will pay the company an upfront fee of $25 for each product, plus a monthly fee of up to 2 per cent for every additional product sold.

Other Fidelity promotions also offer free travel and travel insurance.

Fretting about your savings is a part of the advertising, FTSS wrote.

It said it will use the money it raises from the campaign to buy “the highest quality travel insurance and other premium travel benefits for our customers”.

FTSS also said it would pay Fidelity to advertise the products it sells on its website and to make sure people have the tools to manage their money.

FTSE’s US stock has fallen more than 70 per cent this year, and the FTE index has lost more than 50 per cent.

FTTN has shed more than 30 per cent since the start of 2018.

Shares in FTST fell more than 10 per-cent, to $4,539, in early trade.

Get more finance news on The Conversation.

Development Is Supported By