Tag: dunkin donuts promotions

How did LeBron James make his $5 billion Dunkin Donuts promotion work?

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LeBron James is the latest star in the NBA to be a Dunkin’ Donuts spokesperson.The Miami Heat star joined a growing list of celebrities including LeBron James, Miley Cyrus, and Lady Gaga.The $5 million Dunkin Dippers’ promotional campaign is scheduled to launch on July 9th and is expected to draw more than 1 million customers…

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