A new brand that launched in July with an ad campaign in New York is using the same ad style and messaging to promote its Westway program.The new brand, Westway, is trying a new approach to promotion, which it said it has been using in its existing marketing campaigns for years.The brand is called Westway.Westway…
Tag: westway promotions

How to beat a Westway promotion
It’s time to look back on the past decade of Westway promotions, and learn what the pros know about the future.The sport has seen a major shift in promotion from the Westway to the WTA, and it’s hard to deny that the WBA, WTA and ATP have all gone in different directions.The ATP, however, is…